Somebody out there familiar with the recent Nescafe commercial campaign showcasing their green bean range?
Well, regrettably Nescafe coffee beans don't fit in to any of our coffee machines as they are not what they think about to be actual coffee, but even so, their ads go on about the green beans in every cup of Nescafe, the green beans blended with the brown & so on. & why the preoccupation with the colour green?
Well give it some thought. What do you see when you imagine the colour green?
Green coffee beans. I'm sure that by mere mention of green beans, this editorial will attract lots of attention. How am I able to be so sure? Because Nescafe have made it so. Read on to learn more.
The colour green has become of the most important, if not the most important colour in the 21st century. Conjuring ideals of harmony, nature, tranquillity, purity & political correctness, when it comes to coffee beans green means lovely for you. Green coffee beans, like green tea, magically rid your body of all the disagreeable anti oxidants & free radicals with every sip of Nescafe green bean blend, what a load of rubbish!
First, Nescafe is instant coffee. One time freeze-dried & processed with chemicals & preservatives, the powder you find in a jar of Nescafe is not what they would ever call coffee. When they speak about coffee they speak about the stuff that pours from coffee machines; whether an automatic coffee machine or a manual coffee machine like those seen in cafes, the coffee machine is our marker. & in case you can't put it through a coffee machine, they don't care what colour the bean one time was- it's not lovely for you!!
Secondly, all coffee beans were one time a shade of green. Coffee beans actually start off red so that might be the next colour for promotion agents to jump on the back of; red coffee beans, like red kidney beans, are so lovely for your blood flow!! The issue is, most people out there think anything their televisions tell them, when the commercial is sponsored by Nescafe. & people actually think that green beans are what the green blend is made from. They haven't thought that all coffee beans, first red, then green, are browned in the coursework of the roasting process.
It hasn't occurred to them that drinking the coffee made from a green coffee bean would be like trying to bite an unripe banana. They definitely haven't given much thought to the fact that in case you put Nescafe in to a coffee machine the coffee machine you will very quickly be on the phone to your coffee machine repair centre for some urgent advice on why your coffee machine has packed up;
So for you out there; the coffee connoisseur who probably cares as much for the Nescafe green blend as they do, tell those poor souls out there that it's a load of promotion hype. Our fine coffee is mixed from beans which were one time green, so what